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Business FAQ

Everything you need to know about using Indie Points for your business

Why Indie Points?

Loyalty programs work. They bring customers back and increase what each customer spends. Big stores and franchises have been using them for years. The difference is that they have the resources to build and maintain the technology themselves. Now you do too. Indie Points gives you access to the same proven approach at a price that makes sense for your business.

What does Indie Points do for you?

It connects you directly with your customers and gives you the tools to understand them better. It also gets your name out there due to the cross-vendor nature of the App. There is a strong chance that customers who like other independent businesses will like yours.

How do I build better relationships with my customers?

Indie Points will put you in direct contact with them. Anytime you have a new offer or a rare quiet spell, you can reach out. Not only can you promote your business, but it is also an opportunity to thank customers for their loyalty and share what's new. The best thing is that you're building relationships directly with people who've already chosen your business.

How does this help me as a marketing tool?

A lot of small businesses struggle with a marketing strategy. Indie Points is built to help. You can put promotions into the app where your customers can see your offers. It's targeted, it's direct, and it costs nothing on top of your subscription.

How do I run a promotion?

You set it up in the dashboard, and your customers can see it immediately. You control what the promotion is, when it runs, and who sees it. You can quickly test what works and what doesn't.

By how much will revenue actually increase?

Loyalty programs drive return visits by up to 60%. More visits mean more sales. It's that straightforward. Indie Points works because customers remember your business, see your offers, and come back more often. The cross-vendor network means they're thinking about indie shopping more regularly, too. The actual increase will be unique to each business, but with 60% more visits, the returns are significant.

What do I learn about my customers?

You see who your best customers are, how often they visit, what they spend, and when they've been away. That information lets you make better decisions about your business. Knowing this info is essential to building good relationships with your customers.

Why is the cross-vendor part important for me?

When your customers earn points at your business and can spend some of them elsewhere, they stay engaged with the network. That means they will also be earning more points at other businesses, which pulls them back to you too. It's not competition—it's a system that keeps money circulating locally and keeps customers coming back to independent businesses.

How much does this cost?

£10 a month. You get enterprise-level loyalty and reward software at a price that makes sense for a small business. However, because not all the functionality is fully ready, the first three months are free.

This is an early version of Indie Points

At the moment we are working on implementing our cross-vendor approach. As far as we can tell we are the first company in the world to do this, so we want to get it right, and that is taking a bit of time. As a result, the messaging system is also not fully ready. The target is for these features to be ready early in 2026.

Still have questions?
We're here to help

If you have any other questions about using Indie Points for your business, please don't hesitate to contact us or visit our support page. We're always happy to help!